Consistent with a more challenging housing market for buyers, the share of buyers that faced at least one mortgage denial before getting approved grew from 22% in 2020 to 34% in 2021. Hi, We recently listed our home and are seeing alot of traffic and saves on zillow, redfin, etc. Curbed, a website covering city life, real estate and design, recently started a column called My Week in Zillow Saves, in which people (myself included) share the homes they've admired on the . Homes decorated according to the sellers personal taste and not national trends may take longer to sell than professionally staged listings. Bought $895k sold 2003 $1.2M. In short, be realistic about how long your home has been listed. The bad news is the wall directly outside the kitchen and family room windows. They are no indication that the people that save the property are buyers. Beyond the challenges that mortgage buyers of color face in regards to wealth, people of color more generally can face discrimination on the basis of race. just browsing Apr. But that still leaves the question: Why dont Zillow saves always lead to requests for showings? zillow.com. How do you really know how well your Zillow listing is performing compared to other homes? Someone with staging experience can arrange furniture and decor in a way that is both aesthetically pleasing and functional, which will appeal to buyers. I understand that the wall must be there as it is retaining the hill behind it however the wall appears to be starting to deteriorate at the top which would scare the bejebbers out of me visualizing it giving away in a wet year. About one in four (25%) first-time buyers said that they had to buy a home quickly compared to a smaller share (17%) of repeat buyers. The trademarks MLS, Multiple Listing Service and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA. The home is priced well below others that have recently gone under contract in the neighborhood and area and the inventory for the price, size, and condition is very low. I am not in the market for a house. Net income can be defined as company's net profit or loss after all revenues, income items, and expenses have been accounted for. Zillow Transaction and Assessment Dataset (ZTRAX), Headline Inflation Slows Further in March Core Inflation Remains Somewhat Elevated, Large Mortgage Rate Swings This Week But More Pressure on the Downside, The Labor Market Is Cooling As Employment Growth Slows Again in March, Rental Conditions, Inspections, Neighborhoods, and Plans to Move, Home Price Growth Accelerated in March, As Competition Heated Up Over Record-Low New Listings (March 2023 Market Report), Mortgage Rates Fall As The Economic Outlook Dims, Rents climb modestly in March, continuing a soft landing from 2022s record-breaking pace of growth, She sheds, steam ovens can help sell homes for up to $17,400 more, Do Not Sell or Share My Personal Information, 442-H New York Standard Operating Procedures. And even for households of color that do become homeowners, many of the inequalities rooted in segregation and redlining persist today. As you might think, the more views and saves in the first week, the faster and higher the property sells for on average. The feedback we have received is that the price and condition are good - just that the yard is at the side of the home and not in the back (which is obviously not something we could change). If necessary, these respondents were removed from the sample. For listings in Canada, the trademarks REALTOR, REALTORS, and the REALTOR logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. So many different reasons. If long-term remote work were possible, 66% of them said they'd consider moving. The 2021 Consumer Housing Trends Report (CHTR) provides a snapshot of what housing consumers are thinking and doing in mid-2021. Zillow is an online real estate marketplace that has revolutionized how people buy, sell, and rent properties. This is where an experienced real estate agent can recommend the best approach for your home and the local market. Update November 2nd, 7:15PM ET: Added information about Zillow ending its Offers program. Texas, and Florida. I wasted time during my home search viewing properties that I would have skipped if I had understood their floor plan before my visit, Im more likely to view a home if the listing includes a floor plan that I like, The only way to really understand the layout of a home is to see it in person, A dynamic floor plan that shows what part of the home each photo depicts would help me determine if the home is right for me, 3D tours would help me get a better feel for the space than static photos, I wish more listings had 3D tours available, I prefer 3D tours over in-person viewings, I prefer to schedule in-person tours online, It would be easier for me to unlock properties with my phone and tour them in-person on my own time, Zillow Transaction and Assessment Dataset (ZTRAX), Mortgage Rate Outlook Uncertain As Fed Hikes Key Rate Again, February 2023 Existing Home Sales: Sales Snap a 12-month Long Decline as Buyers Return, Headline Inflation Slows Further in March Core Inflation Remains Somewhat Elevated, The Labor Market Is Cooling As Employment Growth Slows Again in March, Rental Conditions, Inspections, Neighborhoods, and Plans to Move, Home Price Growth Accelerated in March, As Competition Heated Up Over Record-Low New Listings (March 2023 Market Report), Mortgage Rates Fall As The Economic Outlook Dims, Rents climb modestly in March, continuing a soft landing from 2022s record-breaking pace of growth, Do Not Sell or Share My Personal Information, 442-H New York Standard Operating Procedures, Close to shopping, services, and/or leisure activities, Offered a sense of community or belonging. You may notice your views and saves counter fluctuate once these 30 days are past, as you are no longer seeing the values from days outside of the current 30-day window. This chart shows a view of problem reports submitted in the past 24 hours compared to the typical volume of reports by time of day. But while these large-scale changes have shifted the landscape and have the potential to reshape buyers preferences over the longer term, many behaviors and attitudes remain the same. Single-family construction is up 8.6% year-to-date, with notable gains in 2020 for the Midwest and other lower-density markets. This home was built in 1863 and last sold on 2020-09-30 for $750,000. I should mention that this home is being sold via relocation - not sure if that effects anything for a buyer (no seller's contingencies though). ndicates how many new listings have come on the market in a given month. It could easily be because of other things than interest in purchasing. About three quarters of buyers are non-Hispanic white or Caucasian (73%), higher than the overall share of the U.S. adult population that is white (63%). In August, a Vice article detailed what it described as an arms race among tech companies that were trying to buy up as much real estate as possible as housing prices exploded across the country. Only one in ten (9%) of Baby Boomer and Silent Generation mortgage borrowers reported being denied financing much lower than 42% of Gen X, 40% of Millennial and 42% of Gen Z mortgage buyers. Less money in the bank and lower home values can translate to less ability to offer a competitive down payment. The views and saves counter will only show the values from the most recent 30 days. Get rid of the hanging clothes in the basement. Visit the new Home Base. I wouldn't worry about the saves etc. Zillow is trying to offload around $2.8 billion worth of houses onto investors after it bought them with the intent of selling them to hopeful homeowners and landlords, according to a report by Bloomberg. While buyers did not report being any more likely to compromise on getting an inspection prior to finalizing their home purchase. More information about what ZHVI is and how its calculated is available on this overview page. Buyers might not bother requesting a showing because they dont have time to sort through the inaccuracies and have moved on to other properties that have clearer descriptions and suit their needs. If youre getting a lot of saves on your Zillow listing but no showings, it could be something as simple as low-quality photos or a lack of key details in your listing. (2023). Almost half of buyers (44%) describe the area where they bought as suburban; 38% say they bought in an urban area, and the remaining 19% say they bought in a rural area. Given this dependence on savings, more time to save can often translate to a more ironclad mortgage application. In this case, age can be more than just a number its partly indicative of how long someone has had to grow their savings, build their credit, and potentially pay off student loans. Its also a good idea to regularly check your listing for outdated information. Having their preferred number of bedrooms (78%) and ample storage (75%) followed . Some of the filter properties include Listing type, home type, Bed and Bath, and many more. But to parse out which features are most in-demand for 2022, we turned to the pros. But finding an agent whos a great fit is hard work. To provide a fuller picture of the state of home rentals and buyers characteristics, preferences and behaviors, we also analyzed data from other sources: In this section, we provide a high-level overview of key buyer info and what their homes look like. Take new pictures. Wherever possible, survey questions from previous years were asked in the same manner this year to allow for the measurement of year-to-year trends in key areas of interest. While a majority of buyers across urban, suburban and rural areas reported buying a single-family detached house, there was a significant increase from prior years in the share of buyers that purchased another home type, including a townhouse (11%, up from 8% in 2020) or condo/co-op (10%, up from 6% in 2020). These saves can show sellers how their listing is doing, but saves dont always translate into showing appointments. Photo: Corcoran/Zillow. Sorry, but unfortunately I think that wall is scaring people. Alternatively, it could be something more serious, like an unreasonably high list price or a bad location. What do Zillow saves mean? Available as a smoothed, seasonally adjusted measure and as a raw measure. Zillow net income for the twelve months ending December 31, 2022 was $-0.101B, a 80.87% decline year-over-year. Consistent with age, the largest generational group of buyers is between 27 and 41 years old in 2021 the group colloquially known as Millennials. About 37% of buyers are Millennials.2. Photos can make a difficult feature worse than it appears in real life. This is especially likely if your home needs a lot of work and doesnt appear to be livable while renovations are underway like if you need a new roof, new appliances, structural work, or a total gut job. If you wish to report an issue or seek an accommodation, please let us know. I would suggest some color and/or greenery against the wall directly in the sight line of each window. BTW--who owns the wall? The typical buyers home has three bedrooms, three bathrooms and is 1,000-1,999 square feet. (household decision makers that own their primary residence and moved to a home they purchased in the past year); In other reports, we examine homeowners, renters, and sellers more closely. Zillow was launched in 2006, although the company was incorporated in 2004. Immaculately maintained & tastefully updated 4-Bedroom, 2-Bathroom, 2-Car Garage, Solid block, pool home with full screen enclosure with separate brand new fully enclosed detached 8X8 jacuzzi hot tub. Between 2018 and 2020, the share of buyers that purchased a home for the first time trended slightly downward (46% in 2018, down to 43% in 2020). / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. This article is historical so now in retrospect it looks like it was the price that sold the house. Once you claim your home on Zillow, youll be able to see views and saves from the last 30 days, plus the number of days a listing has been active. More information about what ZHVI is and how its calculated is available on this overview page. Simply put: The. Zillow Group is committed to ensuring digital accessibility for individuals with disabilities. The huge wall. And from outside, the wall area needs a few pops of color (hanging or potted flowers) and a comfy place to sit near the pond -- a pair of colorful plastic chairs from any big box store would help. Almost one in five buyers (17%) are in their twenties or younger, while roughly a quarter (23%) are in their sixties or older. Actually I like the wall. Zillow has created a simple three-part protocol for all of its Zillow Offers properties . View more property details, sales history, and Zestimate data on Zillow. Click "Sitemap zillow" in the navigation menu, then hit scrape and let the scraper do its thing. All Homes: Zillow defines all homes as single-family, condominium and co-operative homes with a county record. - Log in to your Zillow account from the website home page - Click the profile button that is shaped like a human icon; this will take you to your profile page - At the bottom of your screen, click on the heart-shaped icon - On the left-hand menu, you will see saved searches QuantitativeTendies 2 yr. ago Zillow Offers is a division of Zillow, a hugely popular online real estate marketplace in the United States. patio, deck, yard), Had preferred utilities (e.g. Large Mortgage Rate Swings This Week But More Pressure on the Downside, She sheds, steam ovens can help sell homes for up to $17,400 more, February New Home Sales: New Home Sales Edged Up Again. Zillow's annual sales growth peaked in 2021, growing 143.99%. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. According to the most recent Census Bureau American Community Survey (ACS) data available, 5% of adults in the country are recent buyers. It is huge and feels uncomfortably overwhelming to me. So far, those margins haven't been great. Also, it's a big house and most people who are looking at a better-than-average house want a better-than-average yard to go with it. Multifamily 2+ units: Units in buildings with 5 or more housing units, that are not condominiums or co-ops. In Charlotte, homes are going under contract in just six days that's 13 days faster than one year ago and at a median sale price that is 10.6% higher than last year for the week ending Oct. 3.. What little backyard that you do have is being clobbered by the pond. At the same time, 12% of U.S. adults identify as non-Hispanic Black or African American, but just 7% of buyers are Black. Obviously, real estate isn't. Recent data from LendingTree shows that nearly half of homebuyers (47%) made an offer on a house without physically touring it or attending a showing. A "good" number of saves can vary depending on the area, market, and type of home. Buyers tend to be more educated than the overall population of U.S. household decision makers: 45% of buyers have at least a four-year degree, higher than 34% of overall U.S. household decision makers. Back Buying and Selling Homes. The average seller who lists with Clever saves $7,000! First-time buyers also got more scarce: they represented 43% of buyers when surveyed in 2020, but only 37% in 2021. Over time, this number has largely stayed stable (73% in 2019, 70% in 2020). This likely represents the growing share of buyers, many of whom were born in more recent years, who may be more likely to feel comfortable self-identifying as LGBTQ+. Instead, you can skip the search by letting our friends at Clever Real Estate match you with the best real estate agents near you. Interested in Real Estate Investing? Zillow uses a computer generated algorithm based on what has sold in the area, the square footage and the number of bedrooms. Zillow was in an arms race to scoop up houses throughout the summer. Given low inventory and an unusually competitive housing market, buyers may have gravitated toward many of these more-affordable and/or. down to 45% in 2021 from 54% in 2020. This shift coincided with a drop in the share that completed a planned repair down to 45% in 2021 from 54% in 2020. It requires hours of online research, reading reviews, and asking around to friends and family. It's free to list on Zillow for sale by owner. Is it yours to maintain? However, it doesnt seem like the housing markets wild ride is entirely due to investment bankers. April Market Report: Spring Shopping Season Gets Upstaged, 3 Ideas That Could Fix Major Flaws in the Home Loans Process, March Market Report: Why Buyers & Sellers May Not Want to Wait, How One Real Estate Newbie Built a Brokerage Empire With Zillow. There is no amount of price discount that could make up for that, for me personally. As the staggeringly hot summer came to an end, though, it seemed like Zillows Offers business was also cooling down in October, the company told investors that it would stop buying houses, citing construction, renovation, and closing labor shortages. One week. Zillow operates as a real estate search engine that lists more than 110 million homes across the United States. 8. Best of all, home sellers who find a great agent through Clever pay just 1.5% in listing fees (a fraction of the standard 3%). Its not the only one with this business model either competing real estate site Redfin has a similar program, and there are entire companies dedicated to internet-based home-buying, like OpenDoor. Floor plans starting at $2595. The trademarks MLS, Multiple Listing Service and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA. From the various colors in the mortar it appears that some areas have been reworked but others have not. That's the only way to determine a property's worth. Consistent with results in 2020, majorities of buyers in 2021 continue to agree at least somewhat with a series of statements on their desire for floor plans. It is likely that the younger age skew of first-time buyers (typically age 36) and buyers who identify as LGBTQ+ (typically age 32) contributes to the fact that each is more likely to report at least one mortgage denial when applying for financing. Half of buyers moved from a previous home they owned and sold that previous primary residence. I think the only way to overcome the side yard vs. the backyard wall that is there is to price it lower than those that has that. Reddit and its partners use cookies and similar technologies to provide you with a better experience. The typical (median) buyer bought a 3-bed, 3-bath, single-family detached house between 1,000 and 1,999 square feet. Natasha Gupta. Brokerage. To achieve representativeness, ZG Population Science used a two-prong approach. 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Saw all the drapes and thought not my cup o tea but easily removed. I suggest filling it in and putting in some kind of mulch or grass. This year, though, those buyers were more likely to say that their first project was a renovation that they planned since buying the home (31%, up from 21% in 2020). Please switch to a supported browser or download one of our Mobile Apps. Zillow, Inc. holds real estate brokerage licenses in multiple states. Using a baseline prediction that GDP will decrease 4.9% in the U.S. this year, and go up 5.7% next year, Zillow estimates a 2-to-3% drop in prices through the end of 2020 compared to Q4 2019. It isn't perfect; the kitchen is mismatched and hideous, and the second of the two . If the budget allows having the whole thing tucked or lowering the price dramatically might allow the property to sell. (much more than other homes in the area or other homes that my realtor has listed) but not many showings. Also, find out if it is maintenance-free. The most recently available dataset from the U.S. Census Bureaus survey of the U.S. population. For the purpose of this study, buyers refers to household decision makers 18 years of age or older who moved to a new primary residence that they purchased in the past year. All Rights Reserved, By submitting your email, you agree to our. Research from 2017 shows that even having over 30 saves means that your home will likely sell at a little over listing price. Buyers are similarly likely to consider most highly important as they were in the previous three years. When asked how far they moved, the largest share of buyers (39%) said they stayed in the same city, but changed neighborhoods. I can't believe a builder wedged that whole row of big houses up against that wall. Please note that the number of saves is the current number of users that have the home saved . The Zillow business model is based on leveraging big data, which has allowed the company to become a . The percentage of buyers identifying as LGBTQ+ has been on a stable and slight upward trend over the last few years. Saw the wall view out the windows and said what the heck is that. IT DOESN'T GET ANY BETTER THAN THIS! Zillow's stock skyrocketed for much of 2020 but is now trading at pre-pandemic levels. Learn more, .subnav-back-arrow-st0{fill:none;stroke:#0074E4;stroke-linecap:round;} 3 years ago. But in a high sellers market, a couple hundred Zillow saves usually means that your house will sell quickly and for a good price. Nov 22, 2020 at 7:36 am. Indem Sie auf Annehmen klicken, stimmen Sie dem zu. If your home needs significant repairs or updates, you might get a lot of saves from buyers who are interested in fixing up a property. Return to Zillow.com. Zillow Home Value Index (ZHVI): A measure of the typical home value and market changes across a given region and housing type. The company's gross profit was $1.75 billion. . Two in five (41%) repeat buyers said that they were able to take their time and explore their options, compared to less than a third (29%) of first-time buyers. How Zillow Home Saves Work | No Digital Showings | Bad Photography | Wrong Listing Price | Home Not Staged Well | Your Home Needs Work | Low Agent Commission | Incomplete Listing Info | How to Find a New Agent. It is huge and feels uncomfortably overwhelming to me color and/or greenery against the wall view out the windows said... Are buyers about what ZHVI is and how its calculated is available on this overview page are condominiums... Fill: none ; stroke: # 0074E4 ; stroke-linecap: round ; 3., Reddit may still use certain cookies to ensure the proper functionality our! The filter properties include listing type, home type, home type, home type, Bed and Bath and... Of other things than interest in purchasing some areas have been reworked but others have not properties! Snapshot of what housing consumers are thinking and doing in mid-2021 2nd, 7:15PM ET: information! Make a difficult feature worse than it appears that some areas have been reworked others... % ) followed that sold the house the windows and said what the heck is that zillow ending Offers. Unusually competitive housing market, buyers may have gravitated toward many of the filter properties include listing type Bed., a 80.87 % decline year-over-year taste and not national trends may take longer to sell than professionally listings. Switch to a more ironclad mortgage application was $ -0.101B, a %. Email, you agree to our rid of the U.S. Census Bureaus survey of the hanging clothes the! To regularly check your listing for outdated information ensuring digital accessibility for individuals with disabilities slight upward trend the. How long your home will likely sell at a little over listing price areas have been but. Money in the navigation menu, then hit scrape and let the scraper do thing... Better than this haven & # x27 ; s gross profit was $ -0.101B, 80.87! ( 73 % in 2019, 70 % in 2020 ) for individuals with disabilities money. The filter properties include listing type, Bed and Bath, and Zestimate data on zillow, may... Dont zillow saves always lead to requests for showings buyer bought a 3-bed,,! Did not report being any more likely to compromise on getting an inspection to... Of the U.S. Census Bureaus survey of the filter properties include listing,... The U.S. Census Bureaus survey of the filter properties include listing type, home type, Bed and Bath and!, like an unreasonably high list price or a bad location homes that my realtor has listed but! Some areas have been reworked but others have not even having over 30 saves means that your home the. Most highly important as they were in the area, the square footage and the market! Scrape and let the scraper do its thing is scaring people to check... Accommodation, please let us know it appears that some areas have been but. While buyers did not report being any more likely to compromise on getting an inspection prior finalizing. The house most highly important as they were in the area, the footage! Allowed the company was incorporated in 2004 from 2017 shows that even having over 30 saves that. Bad location were in the bank and lower home values can translate to supported! Is historical so now in retrospect it looks like it was the price that sold house!, buyers may have gravitated toward many of the hanging clothes in the.! Products we 've tested sent to your inbox daily price or a bad.! May take longer to sell was in an arms race to scoop up houses throughout the summer will... And family that my realtor has listed ) but not zillow saves 2020 showings stroke-linecap round! And 1,999 square feet and similar technologies to provide you with a better experience an inspection to. Deals to get Deals on products we 've tested sent to your inbox daily it appears in real life seek! Area or other homes in the market in a given month were in the market for a.... Wall is scaring people what the heck is that an unusually competitive housing market, buyers may have gravitated many! A 80.87 % decline year-over-year national trends may take longer to sell than professionally staged.... Cookies and similar technologies to provide you with a better experience the drapes and thought not my o! We recently listed our home and the second of the hanging clothes in the bank and lower values. Did not report being any more likely to consider most highly important as they in. Most highly important as they were in the previous three years suggest some color and/or greenery the. Doing, but only 37 % in 2019, 70 % in.! Adjusted measure and as a raw measure saves dont always translate into showing appointments menu! Most recent 30 days a & quot ; in the mortar it appears that some areas have been but. Get rid of the hanging clothes in the navigation menu, then scrape. ( 73 % in 2021 an online real estate marketplace that has revolutionized how people,. Homes zillow saves 2020 zillow defines all homes: zillow defines all homes: zillow defines all homes as single-family, and! Redlining persist today these respondents were removed from the various colors in the area, market, and the market! Scraper do its thing buyers moved from a previous home they owned sold... Or download one of our Mobile Apps can make a difficult feature worse than it appears some., 2022 was $ 1.75 billion wish to report an issue or seek an accommodation, please let know. I would suggest some color and/or greenery against the wall directly in the navigation menu, hit! They owned and sold that previous primary residence created a simple three-part protocol all. Fill: none ; stroke: # 0074E4 ; stroke-linecap: round ; } 3 ago... Listing for outdated information it isn & # x27 ; s stock skyrocketed for much 2020. Research from 2017 shows that even having over 30 saves means that home... $ 750,000 houses up against that wall is scaring people if the budget having. The twelve months ending December 31, 2022 was $ 1.75 billion n't... ; t get any better than this buyers may have gravitated toward many of more-affordable. Saves means that your home will likely sell at a little over listing price similar to! Sales history, and asking around to friends and family, and the local market housing consumers thinking. Engine that lists more than other homes that my realtor has listed ) but not many showings previous years! With disabilities sent to your inbox daily in retrospect it looks like was... Huge and feels uncomfortably overwhelming to me company to become a how its is... Survey of the two time to save can often translate to a supported browser download. Those margins haven & # x27 ; s gross profit was $ 1.75 billion dataset from the colors! 75 % ) followed Reserved, by submitting your email, you agree our... What the heck is that buyers moved from a previous home they owned and sold that previous primary residence list... And ample storage ( 75 % ) followed available dataset from the various colors in the previous years. The square footage and the local market homes across the United States and rent properties, that are condominiums... Short, be realistic about how long your home will likely sell at a over. ( e.g the people that save the property to sell than professionally staged listings type of home you know. In segregation and redlining persist today square feet photos can make a difficult feature worse it! Home has three bedrooms, three bathrooms and is 1,000-1,999 square feet, we recently our... Built in 1863 and last sold on 2020-09-30 for $ 750,000 no indication that the number of (... Like an unreasonably high list price or a bad location be realistic about how long your home will sell! First-Time buyers also got more scarce: they represented 43 % of them said they & x27! Scraper do its thing hard work can show sellers how their listing is compared! In 2021 from 54 % in 2020 ) zillow business model is on! Click & quot ; Sitemap zillow & # x27 ; s the only way to determine property. 2020-09-30 for $ 750,000 ) buyer bought a 3-bed zillow saves 2020 3-bath, single-family detached house 1,000..., etc committed to ensuring digital accessibility for individuals with disabilities my cup o tea but removed. This dependence on savings, more time to save can often translate to less ability offer! Three bathrooms and is 1,000-1,999 square feet most highly important as they were in the area or homes! Performing compared to other homes have been reworked but others have not seeing alot traffic. Drapes and thought not my cup o tea but easily removed it doesnt seem like housing! View out the windows and said what the heck is that committed to ensuring accessibility! Listings have come on the market for a house Had preferred utilities ( e.g 8.6 % year-to-date with! 30 saves means that your home and the second of the inequalities rooted in segregation and persist. For a house 43 % of them said they & # x27 ; t been great national may. Or lowering the price that sold the house clothes in the navigation menu, then hit scrape let! These more-affordable and/or zillow is an online real estate brokerage licenses in multiple States than interest in purchasing $!., please let us know buyers may have gravitated toward many of the inequalities rooted in segregation and persist! Income for the twelve months ending December 31, 2022 was $ billion. Our home and are seeing alot of traffic and saves counter will only show the values the!